Navigation-Professionell

TomTom führt noch diesen Sommer auf seinen LIVE Navigationssystemen bzw. für das iPhone und Android Smartphones “TomTom Places” ein. Hinter TomTom Places verbirgt sich eine POI-Suche, einen Eindruck kann man sich auf der Webseite www.places.tomtom.com verschaffen.

TomTom Places wird anfänglich Deutschland, die Niederlande, Belgien, Dänemark und Portugal abdecken. Weitere Länder – für die TomTom seine LIVE-Services anbietet – sollen rasch folgen. Möglicherweise wird TomTom mit Places früher oder später die lokale Google-Suche auf seinen LIVE Navis ablösen, eine Aussage von TomTom gibt es dazu derzeit allerdings nicht.

Die TomTom Mitteilung im offiziellen Wortlaut:

Amsterdam, 20 June 2011- TomTom announces that their local search service TomTom Places will be made available on its portable navigation devices (PNDs), iPhone, and smartphones running on Android.

TomTom Places combines our business listing and enhanced POI database with our map database. By linking business address information with map geocoding information the result is relevant business categorisation. This means people can find what they are looking for in the listings and find these locations in the real world. Examples are hotels, restaurants, supermarkets, cash machines, medical support and auto mechanics.

Lucien Groenhuijzen, Managing Director of TomTom Places says: “Local search is key to providing relevant information about places for people so that they can navigate freely to wherever they want to go. We give people more freedom to discover and enjoy new places along the way, using platforms which encourage a seamless navigation journey from the home via the internet, to in-car devices and on foot using their smartphone.”

TomTom Places aims to connect the location of the business with the searcher. Businesses will be able to enhance their own listing information and measure the conversion rate.

Availability

The free add-ons will be available as standard on new connected portable navigation devices and for download onto existing connected portable navigation devices and iPhone’s in the summer. The Android application will be made available later in the year.* Initial plans cover Germany, the Netherlands, Belgium, Denmark and Portugal, followed by a progressive roll out to other countries covered by our LIVE Services.

The website with multi-language search support is available now: www.places.tomtom.com

Languages currently supported are English, Dutch, German, French, Danish and Portuguese.

* The Android application will function as a search engine and will display a route description to the destination via the same TomTom map as used by our online route planner (www.routes.tomtom.com). It will not function as a turn by turn navigation application.

(TomTom)