Samsung Gear S Smartwatch

Samsung Gear S Smartwatch (Bild: Samsung Electronics)

Die Analysten von Canalys haben eine Studie zu den Verkaufszahlen von Wearables auf Basis von Android Wear – Googles Android Betriebssystem für Smartwatches und sonstige Wearables – veröffentlicht. Die Kernaussagen lauten:

  • 2014 wurden über 720.000 auf Android Wear basierende Geräte verkauft (von insgesamt 4.6 Millionen Wearables).
  • Motorola ist der klare Gewinner unter den Herstellern, insbesondere mit dem Modell Moto 360.
  • LGs G watch R hat sich deutlich besser verkauft als die G Watch.
  • Pebble hat seit der Einführung 2013 bis Ende 2014 1 Millionen Exemplare verkauft.
  • Die Verkaufszahlen sind in zweiten Halbjahr 2014 generell angestiegen, als Gründe werden genannt: kontinuierliche Software-Updates, mehr verfügbare Apps, fallende Preise.
  • Samsung hat in 14 Monaten sechs verschiedene Smartwatches auf unterschiedlichen Plattformen herausgebracht. Samsung führt weiterhin den Wearable Markt an, muss aber das Interesse bei den Konsumenten erhalten.
  • Xiaomi hat auf dem chinesischen Markt über eine Millionen Exemplare seines günstigen Fitnesstrackers Mi Band verkauft.
  • Fitbitm ist der weltweite Marktführer bei günstigen Wearables.
  • Alle Augen schauen auf Apple. Durch die Einführung der Apple Watch soll 2015 der Markt für Wearables dramatisch wachsen; als Grund wird insbesondere die lange Batterielaufzeit angesehen.

Die Mitteilung im Original:

Over 720,000 Android Wear devices shipped in 2014

– Apple set to drive major growth in wearables in 2015

Over 720,000 Android Wear devices shipped in 2014 out of a total of 4.6 million smart wearable bands. Though the Moto 360 remained supply constrained through Q4, Motorola was the clear leader among Android Wear vendors. LG’s round G Watch R performed significantly better than its original G Watch, while Asus and Sony entered the market with their own Android Wear devices. Pebble meanwhile shipped a total of 1 million units from its 2013 launch through to the end of 2014. Continual software updates, more apps in its app store and price cuts in the fall helped maintain strong sales in the second half of the year. ‘Samsung has launched six devices in just 14 months, on different platforms and still leads the smart band market. But it has struggled to keep consumers engaged and must work hard to attract developers while it focuses on Tizen for its wearables.’ said Canalys VP and Principal Analyst Chris Jones.

Following a completely different strategy to other vendors, Xiaomi shipped over a million units of its Mi Band, the colorful and affordable basic band. This included one day of sales of over 103,000 units. ‘Though the Mi Band is a lower-margin product than competing devices, Xiaomi entered the wearables market with a unique strategy, and its shipment volumes show how quickly a company can become a major force in a segment based solely on the size of the Chinese market,’ said Canalys Research Analyst Jason Low. Fitbit remained the global leader in the basic wearable band market.

All eyes are now on Apple, which will reveal further details about the Apple Watch prior to its release in April. The product will dramatically grow the market for smart bands and wearables overall. ‘Apple made the right decisions with its WatchKit software development kit to maximize battery life for the platform, and the Apple Watch will offer leading energy efficiency,’ said Canalys Analyst Daniel Matte. ‘Android Wear will need to improve significantly in the future, and we believe it will do so.’

Wearable band shipment data is taken from Canalys’ Wearable Technology Analysis service, which provides quarterly market tracking, including country-level estimates. Canalys defines basic wearable bands as devices serving a specific set of purposes that act as accessories to smart devices, are designed to be worn on the body and not carried, and that cannot run third-party computing applications. Smart wearable bands are multi-purpose devices that serve as accessories to smart devices, are designed to be worn on the body and not carried, and are capable of running third-party computing applications. Bands are wearables designed to be wrapped around the body and do not include activity trackers in the form of clips.

About Canalys
Canalys is an independent analyst company that strives to guide clients on the future of the technology industry and to think beyond the business models of the past. We deliver smart market insights to IT, channel and service provider professionals around the world. Our customer-driven analysis and consulting services empower businesses to make informed decisions and generate sales. We stake our reputation on the quality of our data, our innovative use of technology and our high level of customer service.

Quelle: canalys.com

Android Wear 2014 was last modified: Mai 27th, 2015 by Joachim Bardua
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