Fitbit announced the shipment of more than one million Fitbit Blaze fitness trackers in the first month of availability and more than one million Fitbit Alta wristbands in the first three weeks of availability!
Both fitness devices get lot of positive customer reviews (4- or 5-star ratings) on Amazon.com and are best sellers in different categories like „Woman’s Wrist Watches“, „Men’s Wrist Watches“ or „Smart Watches“ (Blaze) and "Wristbands" (Alta).
Fitbit Press Release (excerpt)
SAN FRANCISCO–(BUSINESS WIRE)– Following 18 awards at CES, Fitbit (NYSE:FIT) announced it has shipped more than one million Fitbit Blaze™ devices in its first month of availability, exceeding internal Fitbit sales forecasts. During this time, Fitbit Blaze has captured the ranking of #1 bestselling device in both the smart watch and heart monitor categories on Amazon.
Fitbit also announced that more than one million Fitbit Alta™ devices have shipped since U.S. retail availability began on March 9. Fitbit Alta is also currently one of the top selling devices in the fitness tracker and pedometer categories on Amazon.
Highlights of the consumer response to Fitbit Blaze:
- More than one million units of Fitbit Blaze have shipped in the first month of retail availability.
- Fitbit Blaze has earned more than 1,200 customer reviews on Amazon in the last month, with 83% giving Fitbit Blaze a 4- or 5-star rating.
Highlights of the consumer response to Fitbit Alta include:
- More than one million units of Fitbit Alta have shipped in the first three weeks of retail availability.
- Fitbit Alta is one of the top selling devices in the fitness tracker and pedometer categories on Amazon.com. Nearly 78% of customer reviews on Amazon give Alta a 4- or 5-star rating.
“At Fitbit, we continue to focus on developing innovative and motivating fitness-first products that our customers love and that help them achieve their health and fitness goals,” said Woody Scal, Chief Business Officer of Fitbit. “The positive response we’ve received to Blaze and Alta demonstrates our continued ability to innovate and drive strong demand for Fitbit® products, which is what has made and kept us the leader in the global wearables category.”